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A management concept that is designed to make all aspects of marketing communication such as advertising, sales promotion, public relations, and direct marketing work together as a unified force, rather than permitting each to work in isolation. �31�m��p���`���O�k��Hk�4g�ü��5'��v&8��8�̑D�-B.2Q�3?0����a"j\a~�Q�@��a�SxM��ʢ���(�5�������!�� �)����xr��ƾg��w �\�;�ߥH���W�bZP�,u���ǗY�'I =�lj�uk#��J��1H�h�ݒV�vn�@?۰?�\�"����a9���H��q�y�%�T���/� Thank you for your visit. CONTEMPORARY ADVERTISING AND INTEGRATED MARKETING COMMUNICATIONS was written by a person known as the author and has been written in sufficient quantity fabulous of interesting books with a lot of criticism CONTEMPORARY ADVERTISING AND INTEGRATED MARKETING COMMUNICATIONS was one of popular books. 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Corpus ID: 166239696 Contemporary Advertising and Integrated Marketing Communications @inproceedings{Arens2011ContemporaryAA, title={Contemporary Advertising and Integrated Marketing Communications}, author={William … !h�V6�4��HQ.P�&(�(a�tE��_���딗eĿ�'�^�e#`(I�>�}�Q�q.F}/mV2;ޞ�&0�4�� �a˄IY)�*�>�z�!��78)����q��x�э�Ȟ����!� The authors understand that marketers must look beyond traditional media in order to achieve success. << /Type /Page /Parent 1 0 R /LastModified (D:20120826022157+00'00') /Resources 2 0 R /MediaBox [0.000000 0.000000 595.276000 841.890000] /CropBox [0.000000 0.000000 595.276000 841.890000] /BleedBox [0.000000 0.000000 595.276000 841.890000] /TrimBox [0.000000 0.000000 595.276000 841.890000] /ArtBox [0.000000 0.000000 595.276000 841.890000] /Contents 31 0 R /Rotate 0 /Group << /Type /Group /S /Transparency /CS /DeviceRGB >> /Annots [ 6 0 R 7 0 R 8 0 R 9 0 R 10 0 R ] /PZ 1 >> <> stream Comprehensive treatment of the fundamentals focuses on advertising and promotion, including planning, branding, media buying, sales, public relations, and much more. 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